Introducing Youty Group.
Youty Group was founded in 2020 as the result of a merge between the three Nordic beauty sites Blush, Eleven and Nordicfeel. Today, we are one of the top players in the Nordic online beauty space with over 25.000 different products within beauty and wellness.
Beauty from the inside out.
The Youty view of beauty is from a holistic perspective. We believe that values, behavior, and radiance reflect our appearance. When we feel good, we look good.
In our online stores, you will find a great range of brands and products, from skincare, fragrance and makeup to supplements. And now, the assortment is growing with even more products that support all your beauty needs. From the inside out.
Be full of yourself, ’cause we are.
Our main goal is to inspire you to go your own way and that you feel beautiful while doing so. That’s why we’ve created a beauty platform that encourages you to look and feel like the best version of yourself.
We believe that diversity is worth celebrating and that the norms surrounding our business are meant to be challenged. When visiting the Youty website, you should feel empowered and energized. But most importantly – you should feel like you belong here.
We think big. And small.
We believe that big and small initiatives matter. By questioning every step we take, from choice of suppliers to packaging and traveling, we seek to diminish our environmental impact.
Our No Air e-Commerce concept has reduced our transport by 300 trucks per year. In addition, we’ve cut 5 tons of disposable plastic, and donated more than 1.5 MSEK to WWF in their work towards a clean ocean.
Are you curious about our other initiatives, or do you have ideas on how we can work even more with sustainability? Feel free to contact us.
A beauty house with room for more.
Yves Saint Laurent
Dolce & Gabbana